Customizing a jar of Nutella could be fun for some — but apparently not if your name is Isis.
An Australian woman’s request to buy personalized jars of Nutella for her 5-year-old niece, Isis, was denied because of the name’s negative connotation to the Islamic State extremist militant group, the Sydney Morning Herald reported.
Australia’s “Make Me Yours” campaign started in September and allowed customers to personalize jars of Nutella with their own names.
However, when the sister of Australian woman Heather Taylor came into a Myer department store in New South Wales to buy the personalized gift for her niece, Isis, the name was flagged by the store’s computer.
The department store manager told the woman Nutella only prints names deemed appropriate and referred her to Nutella parent company, Ferrero Australia, the news outlet reported.
Craig Barker, Ferrero chief executive, apparently reached out to the girl’s mother to stand by the company’s decision not to print her daughter’s controversial name.
The girl’s mother, who says she named her daughter Isis after the Egyptian goddess, did not mince words with Ferrero.
“I’m really quite upset by this,” Taylor reportedly told Barker.
“You are actually making my daughter’s name dirty. You are choosing to refuse my daughter’s name in case the public refers to it negatively,” she said.
Ferrero Australia said in a statement that the name was sensitive in nature and thus was the reason for deeming it inappropriate for printing.
“Like all campaigns, there needs to be consistency in the way terms and conditions are applied,” Ferrero Australia said in a statement.
“Unfortunately, this has meant there have been occasions where a label has not been approved on the basis that it could have been misinterpreted by the broader community or viewed as inappropriate,” the company said.
Taylor told the news outlet she has faced discrimination for her daughter’s name even though the girl was named before the militant group’s growing infamy.
“I am starting to get to the point where I don’t want to call her name out,” Taylor told the Herald.
“Because she’s going to start noticing people looking.”
The “Make me Yours” campaign garnered controversy when it launched due to people previewing crude names on their customized Nutella jars.
The campaign is apparently now closed, according to their website.Click here for reuse options!
Copyright 2015 Newswire Post